BPG|Cohn & Wolfe wins Sony Mobile’s PR brief
Mobile phone company Sony Mobile Communications has handed its regional PR brief to BPG|Cohn & Wolfe. The appointment follows a competitive pitch, with the agency to handle Sony Mobile’s PR...
View ArticleSony Xperia Z3 urges consumers to ‘Demand Great’
Adam&Eve/DDB London conceptualised the work. Sony Mobile launched an integrated global campaign encouraging consumers to ‘Demand Great’ for the launch of its Xperia Z3 handsets. A 60-second film...
View ArticleMarketing in the IoT era will be about collaborative ecosystems
Brands need to create and be part of systems that enhance the value they provide, says Sony Mobile’s Gita Ghaemmaghami As connectivity becomes more pervasive, going from large systems to devices to...
View ArticleBPG|Cohn & Wolfe wins Sony Mobile’s PR brief
Mobile phone company Sony Mobile Communications has handed its regional PR brief to BPG|Cohn & Wolfe. The appointment follows a competitive pitch, with the agency to handle Sony Mobile’s PR...
View ArticleSony Xperia Z3 urges consumers to ‘Demand Great’
Adam&Eve/DDB London conceptualised the work. Sony Mobile launched an integrated global campaign encouraging consumers to ‘Demand Great’ for the launch of its Xperia Z3 handsets. A 60-second film...
View ArticleMarketing in the IoT era will be about collaborative ecosystems
Brands need to create and be part of systems that enhance the value they provide, says Sony Mobile’s Gita Ghaemmaghami As connectivity becomes more pervasive, going from large systems to devices to...
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